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Brands need to keep a close eye on their social strategies to evolve with the ever-changing demands of consumers. Social must be front-and-center, not an afterthought. All campaign ideation should start with the idea that media is just a messaging vehicle, and the best campaigns are media-agnostic. If your brand doesn’t quickly adapt, it may quickly become irrelevant to this app-centric generation.
Whether you're a social media maven or a casual scroller, we're all influenced by today’s popular platforms. Open your phone and you’ll most likely see the glowing icons of at least three social media apps.
If you’ve been on the internet lately, you’ve probably seen the term “artificial intelligence” or “machine learning” enough times to make your head spin. Heck, you’re reading another article on it now. So why continue when this topic is so saturated? In a word: hype.
Good stories have a point of a view. They put forth a perspective on the world as it unfolds around the viewer. The best stories are able to distill the chaos and noise in that world into a simply understood message. Nothing is more essential for a brand advertiser in today’s market where people have shorter attention spans and lower levels of trust than ever before.
Facebook recently made an algorithmic change that they’ve now implemented on the News Feed. They’re looking to foster genuine engagement amongst its users, reducing the organic reach of brands and publishers.
Things move fast with social media. Change is constant, which is especially true for the optimal formats of images and videos across different platforms. That's why we've updated our Social Media Image Size Cheat Sheet for 2018.
First things first. Pitching ideas to people is hard. Acknowledge that, then you’re ready to get your hands dirty. It’s crucial for you to have confidence, to project confidence. When you seem like you know what you’re talking about, people assume you know what you’re talking about. Confidence shows and it builds trust. Trust is good. Trust makes people open to your ideas, and by extension your company’s ideas, and gives your audience a reason to listen.
It’s a brand new world, or better yet, a new world for brands. The goal hasn’t changed, but the rules of engagement have. Customers are savvy to marketers’ gimmicks, and increasingly expect a frictionless journey that delights at every point of interaction. To say it plainly, the objective is to deliver an amazing customer experience (CX).
There's no two ways about it. Customers are connecting with companies in more ways than ever. Apps, email, chatbots, social media – the list goes on. For the last decade, the adage has been, “content is king.” That is no longer true. The audience is king. People today are giving more of their attention to more places where content can be consumed, and with shorter attention spans.
“Sell me this pen.” Leo comes in hot with this classic The Wolf of Wall Street line. He reveals his intent to purchase, but nobody can close. Should a potential consumer reveal intent to purchase and you have no clue how to sell it, the odds of your sale will wilt like the Cavs in this year’s NBA Finals.
It happened. Finally. Instagram made the leap to augmented reality (AR) with their addition of face filters. “Shocking!” said absolutely nobody.
According to our good ol’ friend the Dictionary, virtual reality is “a realistic and immersive simulation of a three-dimensional environment, created using interactive software and hardware, and experienced or controlled by movement of the body.”
A new year means new opportunities and lots of growing expectations for marketers. The industry is constantly changing and it’s changing quickly, requiring a new or at least improved breed of marketer to emerge.
Last year, marketers were focused on an omni-channel approach, where the goal was to serve the right content at the right time, no matter the channel. 2017 will be different. Now, marketers need to shift their attention to an omni-tool tactic.
With so many social media platforms to choose from, it can be a little tough to keep up to speed on the evolving parade of optimal image sizes & formats. Cover photos, profile pics, thumbnails…
With Halloween in the rearview mirror, there is an open road of holiday shopping ahead. That means it’s time to capitalize on the largest shopping season of the year.
What do websites, social media accounts, inventory counts, and heat maps have in common? They all compile into a treasure chest of data. Every time you sift through its contents and find that perfect gem of a statistic, you’re given a unique insight into consumer habits.
Since we use our smartphones for so much more than just talking, we tend to keep them within arm’s reach. The need for a digital solution is perpetually only seconds away. The question, “Where are you?” has become a necessity,
Conventional marketing approaches are being kicked to the curb. The number of consumers who push the button that makes digital content creators cringe increases every year.
Seriously, though — why does everyone seem to be trying to swipe Snapchat nowadays? It probably has something to do with the fact that their growth is beyond explosive. To wit (via eMarketer):
The way we use social media constantly changes, and so does the way we absorb its content. The age of curating, editing, and scheduling is not the status-quo. The new trend is ephemeral marketing.
Twitter is testing new Carousel Ads and if you’re not already bouncing up and down (perhaps on a plastic horse going in a slow, yet delightful circle) with excitement, you should be! Here are five reasons why:
In 2006, 140 characters made sense. A popular way of publishing tweets was by sending a text to Twitter. Texts only allowed 140 characters, so naturally that’s all Twitter allowed. Ten years later, tweets can be sent multiple ways — from a desktop computer, tablet, smartphone device, and even a television.
If you have not heard, a new wave of marketing is ramping up and brands are rushing to add it to their marketing strategy. Live video is preparing to be the next big thing in social media.
Facebook announced the roll out of Canvas in February and marketers are quickly trying to learn more about it. Canvas is currently being hailed as the evolution of mobile advertising. Our mission is to learn more about Facebook Canvas and start exploring the possibilities for our clients.
Virtual reality. It’s making industry headlines and we’ve all heard the buzz. Coined as the “next wave” of emerging technology, Web 3.0, and the burgeoning of immersive digital content, virtual reality is the next driving force in changing the way we consume and interact with media.
For those of you attending or planning to attend a conference in the near future, here are a few simple steps to help you squeeze the full potential out of your experience.
It started with cave paintings. Then we learned that the paint looks better on a canvas than rock. Then we figured out how to harness light to capture a still image. After that, we toiled relentlessly at the task of getting those images to move.
Are you creating images to post on social networks like Facebook, Twitter, Linkedin, Instagram, Google, and Pinterest? If so, this infograph is just for you. We’ve created a handy cheat sheet that has everything you need to know about designing images for today’s top social networks.
Let’s dive right in. Facebook Canvas is an interactive ad that provides the user with an immersive mobile experience. It’s easy enough to create, optimized for mobile, loads quickly (10X faster than standard mobile web), and sucks you in as it takes up the whole screen of your device. Canvas starts as just a regular ad, but when a user gives it a tap, that’s when the interactive magic happens.