First things first. Pitching ideas to people is hard. Acknowledge that, then you’re ready to get your hands dirty. It’s crucial for you to have confidence, to project confidence. When you seem like you know what you’re talking about, people assume you know what you’re talking about. Confidence shows and it builds trust. Trust is good. Trust makes people open to your ideas, and by extension your company’s ideas, and gives your audience a reason to listen.
Let’s dive right in. Facebook Canvas is an interactive ad that provides the user with an immersive mobile experience. It’s easy enough to create, optimized for mobile, loads quickly (10X faster than standard mobile web), and sucks you in as it takes up the whole screen of your device. Canvas starts as just a regular ad, but when a user gives it a tap, that’s when the interactive magic happens.
It’s a brand new world, or better yet, a new world for brands. The goal hasn’t changed, but the rules of engagement have. Customers are savvy to marketers’ gimmicks, and increasingly expect a frictionless journey that delights at every point of interaction. To say it plainly, the objective is to deliver an amazing customer experience (CX).
There's no two ways about it. Customers are connecting with companies in more ways than ever. Apps, email, chatbots, social media – the list goes on. For the last decade, the adage has been, “content is king.” That is no longer true. The audience is king. People today are giving more of their attention to more places where content can be consumed, and with shorter attention spans.
“Sell me this pen.” Leo comes in hot with this classic The Wolf of Wall Street line. He reveals his intent to purchase, but nobody can close. Should a potential consumer reveal intent to purchase and you have no clue how to sell it, the odds of your sale will wilt like the Cavs in this year’s NBA Finals.
It happened. Finally. Instagram made the leap to augmented reality (AR) with their addition of face filters. “Shocking!” said absolutely nobody.
Twitter is testing new Carousel Ads and if you’re not already bouncing up and down (perhaps on a plastic horse going in a slow, yet delightful circle) with excitement, you should be! Here are five reasons why:
In 2006, 140 characters made sense. A popular way of publishing tweets was by sending a text to Twitter. Texts only allowed 140 characters, so naturally that’s all Twitter allowed. Ten years later, tweets can be sent multiple ways — from a desktop computer, tablet, smartphone device, and even a television.