Every year, Adobe hosts Adobe Max, a conference to promote its latest releases and innovations. The event draws an eclectic mix of attendees, effectively becoming a creative, collaborative watering hole where digital creatives and tech-industry professionals gather to learn about the latest design trends, software updates, and all things Adobe.
For five days every October, Adobe presents a series of labs, keynote speakers, and workshops to familiarize the public with the latest offerings from the Adobe family. Adobe prides itself on being incredibly useful and applicable to the design industry — and even offers up a downloadable Letter to Your Boss with reasons he or she should sponsor your attendance. This year, we were lucky enough to experience all the creative, techie goodness that is Adobe MAX (and we didn’t even have to use the letter).
During the conference, our goal was to learn as much as we could about the changing design landscape, and how we can enhance social media experiences through rich visual content. We gained a ton of insight from talking to experts, attending the different keynotes, and participating in lab sessions. For us, the biggest highlight was the announcement of the new Creative Cloud features focused on improving creative workflow, collaboration, and interactivity.
Connecting the Creative Cloud
Adobe released a set of mobile apps that will forever change the way designers create and share digital experiences. With the help of these new tools, users will be able to do things that collapse the divide between digital and physical creations. For example, with Adobe Color, you can take a photograph and grab the color palettes present in the photo to use in Photoshop or Illustrator.Another really useful aspect of the new Creative Cloud update is that all your work syncs across all of your devices through library features in real time, whether you’re working on a laptop, tablet, phone, or all three.
With automatic syncing and the ability to grab real life elements and incorporate them into designs on-the-go, the interactivity between devices, apps, and real life has never been more fluid. Because these apps are categorized under essential digital categories such as digital illustrations, photo enhancement, video editing, and capturing apps, designers have a variety of digital tools to plan and create designs even when they’re away from their laptops or desktop computers.
Bringing CC to the Social Sphere
The interactive process of capturing real life elements to bring them into the digital workspace gives designers a new way to express their ideas and capture inspiration. But how does that relate to social platforms?
Social media is all about sharing pieces of our lives on a digital platform, and brands are leaning towards humanized content, which is more customized and has more personality. The more creative and custom images are, the better engagement rates will be. With the ability to pull real elements — whether colors, shapes, or even illustrations you draw out yourself — and to replicate or manipulate them digitally, these apps allow for even more customizability and out-of-the-box design work.
As Lead Designer at a social agency, I can tell you that we create a lot of visual assets. After all, it’s a well-known fact that tweets and other social media posts featuring images get significantly more engagement than ones without. Now designers will no longer be limited to editing and designing on desktop apps. Rather, they will have access to a variety of tools to work virtually anywhere, knowing that any work they do will automatically sync to all of their devices.
Making the design process more accessible from mobile unifies the digital experience and streamlines the creative process. And for a fast paced creative agency, anything that increases both creative freedom and productivity is a marvelous thing.