Last year, marketers were focused on an omni-channel approach, where the goal was to serve the right content at the right time, no matter the channel. 2017 will be different. Now, marketers need to shift their attention to an omni-tool tactic.
It started with cave paintings. Then we learned that the paint looks better on a canvas than rock. Then we figured out how to harness light to capture a still image. After that, we toiled relentlessly at the task of getting those images to move.